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Wellbeing assets such as wellness, spa, fitness and sport facilities in hotels, mixed-use and residential developments traditionally underperform and as such investors often refer to them as lazy assets.

Strategizing wellbeing assets can improve RevPAR and TRevPAR, providing a broad base for growth in hotel profitability in addition to financial performance of the wellbeing assets.

RLA’s Asset Value Optimization solution is designed for optimizing profitability of wellbeing assets, giving hotel owners, investors and asset managers an independent resource to drive the economic interests with high level expertise for quick results.

The RLA approach is to evaluate the four main performance determinators with an all-encompassing concept, and highlight how these relate to the optimized potential.

Only when there is a clear understanding in between all parties involved in a leisure operation can you truly maximize on the investment opportunity. This requires a detailed and dedicated understanding of all parts of the asset management triangle where owners and investors need to communicate with operating companies and operational teams. RLA can facilitate this process, our understanding and width in driving developments and operations forward as well as pushing international operators to go further by working together is beyond doubt. By adding a clear understanding of the investors’ requirements and an in depth financial knowledge we can create an environment where together we maximize on an operation’s valuation in such a way that all parties benefit and as such work together to achieve this.

What makes us different is that we understand the entire width of the leisure and wellbeing spectrum WITHIN HOSPITALITY and that we are dedicated and focused on this area alone. Many companies offer similar services but only few would be able to maximize the value of your asset and increase your cash-flow. We ACHIEVE THE RESULTS THAT ARE IN THE BEST INTERESTS OF THE OWNERS AND OPERATORS.

Services available for Asset Value Optimization include:

Operation Services especially:
  • Revenue,
  • P&L,
  • Budget and Strategy Optimization.



RLA in the News

Hotel Developments Need to Measure Wellbeing Investment - RLA Group CEO’s speech at the Inspire Summit Four Seasons Miami

Roger Allen, RLA Group CEO presented at the 6th Annual Inspire Summit - Luxury Hospita ...

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Leisure Hotels Should be Considered as Own Asset Class

’Leisure hotels as own asset class’ was the topic of the panel discussion ...

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An innovative approach to how wellbeing investments should add value to a development

Roger Allen, RLA Group CEO is to hold a session about “Wellbeing Hospitality® ...

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Millennial Mindset: Gearing Your Wellness Program to Attract the Young at Heart

Lynn Curry, President and Co-Owner, RLA USA LLC participated in the panel discuss ...

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Asset Value Optimization is among RLA’s competencies

Wellbeing assets such as wellness, spa, fitness and sport facilities in hotels, mixed- ...

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