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At RLA we understand that health tourism represents a wide range of categories from medical, through wellness to holistic and spiritual tourism. Various factors can drive motivation for guests’ visits, including access to a wider choice of services and treatments, better-quality care, advanced state-of-the-art technologies, cost savings, shorter waiting times, and attraction to experience other cultures offering integrated medical services, multi-cultural healing arts traditions and life enhancing experiences.

Many countries are now investing billions of dollars to expand their healthcare systems to serve a growing international health traveler segment and compete in an increasingly borderless global healthcare marketplace. Building upon expanded partnership opportunities between physicians, hospitals, research facilities, insurance companies, hotels, resorts, travel and hospitality services, the objective to offer a seamless customer service based health tourism delivery system is greatly enhanced and becoming brand specific in some countries, all for new guests, guest retention, and repeat guest opportunity.

The complexity of the global health tourism industry requires specialized research, market analysis and planning services to assure an understanding of resources and assets required to develop a reliable compass for any plan or development. At RLA, we offer up-to-date research and strategic planning services to assist countries and individual organizations seeking to expand or develop health tourism initiatives, destinations, services and programs.

The RLA coined Health Tourism Enigma represents the key elements that every destination or provider having interests in health tourism must consider for success. These elements range from the guest and patient experience, through service components to what are the offered guest benefits. RLA pays very special attention to the wide range of natural assets and cultural rituals that as part of evidence based medicine can all be incorporated to health tourism products.

Services available for Health Tourism include:

Health Tourism Readiness and Viability Assessment especially
  • Medical Tourism Readiness Scorecard
  • Wellness Tourism Readiness Scorecard
Tourism Strategy and Planning especially
  • Tourism strategy formulation
  • Tourism planning
  • Organizational development
Tourism Marketing especially
  • Marketing and market planning
  • Market benchmarking and competitor analysis
  • Branding and positioning
Destination Management
  • Organizational development
  • Destination impact assessment (economic and social)
  • Destination marketing planning

RLA understand that health tourism can materialize in many different types from medical, through wellness to holistic and spiritual tourism.

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