RLA’s Alex Slors Chairs Panel Session at the Revenue by Design Opportunity Conference
RLA’s Alex Slors chaired a panel session aimed at providing the Asset Manager's perspective, which included the need for Revenue Managers to be Executive Committee members with an independent voice away from marketing and sales and with a clear eye on profit and return on investment. The importance of transparent communication was a key part of the discussion and the fact that owners, management companies and operational teams may have different agenda’s that need to be aligned in order to maximise on the returns of a project, a healthy income stream for a management company and bonuses and career opportunities for the team on the ground.
The panel’s final topic was the role of the large brands and their adaptation to changes in the market and the needs of owners and investors. What delivers the best value for an investor and why is it that the more disruptive smaller brands are taking material market share in certain locations through a more nimble approach to revenue management.
Revenue by Design’s Opportunity 2018 Conference was held 13th February 2018 in London at the Radisson Blu Portman with the event being a one day forum examining the future of the revenue management role in the wider hospitality environment: the impact of AI, emerging technologies and predictive analysis were hot topics of key note speeches and panels from all angles of the business. Will the Revenue Manager evolve into a Profit Engineer, a Data Scientist or an Inventory Manager. Now in its second year the event gave a great overview on the future trends in the rapidly evolving world of revenue management. With a highly engaged audience, consisting of key hoteliers, brands and owners all with an interest in future trends and how this will evolve and impact their business. The day provided invaluable insights from thought leaders on where to focus in the year ahead.
For more information visit Revenue by Design