Wellbeing hospitality® is an overarching approach to improving health, happiness and contentment within hospitality and destination assets via forms of wellness, leisure, recreation, spa, travel and healthcare, which are developed with the intent of contributing to the ROI for the entire property.
Wellbeing hospitality® comprises an all-encompassing field that is being driven by expanding individual, community and corporate wellbeing market opportunities. The benefits of attaining a greater sense of wellbeing are growing daily as society becomes more technically in-tuned with health consciousness and increasing longevity. Destinations, services and products serving the wellbeing industry will continue to grow and diversify.
Travel, and the new experiences it brings, are more accessible than ever before, which is further driving higher demand for attractions, facilities, regional opportunities, and service provisions that meet a wide range of health and wellbeing needs within hospitality destinations.
Hospitality assets such as hotels, resorts, spas, active living communities, and health and tourism destinations have now become prime facilitators for hosting and delivering wellbeing experiences in various forms and combinations.
It is now unthinkable for any hospitality asset not to foresee and cater to its future guests’ wellbeing when planning and operating such businesses. Astutely conceived and interconnected wellbeing attractions and services are vital to a holistic and unique hospitality experience.
Those destinations that offer truly innovative wellbeing experiences will be the success stories of tomorrow and best positioned to be a more competitive and profitable future product.
Services available for Wellbeing Hospitality® include:
- Highest and Best Use Analysis
- Market Assessment
- Feasibility Studies
- Financial Performance Forecast
- Market Entry Strategy
- Concept and Identity Development
- Customer and Brand Experience Brief
- Operations Interface Development
- Investment Budget Development
- Capital Raising
- Implementation planning
- Project Management
- Turnkey Facility Set-up
- HR Development
- Operator Solutions
- Asset Management
- Business Turnaround
- Performance Optimization
- Vendor Evaluation
- Transactional Advice Services